We are delighted to announce our latest People’s Insights report “Data In. Data Out. Transforming Big Data into Smart Ideas.”
Data in. Data Out. features seven articles from MSLGROUP and SapientNitro experts, each takes a look at Big Data from a different perspective. Six inspiring data-driven creative initiatives are also featured, including examples from Netflix and McDonald’s.
With plans unveiled this month for the proposed European Digital Single Market, Data In. Data Out. additionally features an overview of the project, current status, and implications for businesses that are considering or already implementing data activities.
Introduction:
- Big Data, Smart Ideas
by Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP
Picking the Right Data:
- Big data’s success will depend on the ability to find the right data
By Jeff Melton, SVP, Global Technology & Platforms, MSLGROUP
Finding the Right Insights:
- Find actionable insights
by Allan Dib, SVP, Planning & Analytics, North America, MSLGROUP - Listening for insights: The versatility of social
by Sarah Wood, Senior Digital Strategist, Salterbaxter MSLGROUP - Localizing data & insights
by Aruna Handique, Planning Manager, India, MSLGROUP
Fueling Smart Ideas
- Making the creative leap to Data Storytelling
by Nidhi Chimnani, Director, Research & Insights, MSLGROUP - How big data can influence consumer behavior
By John Cain, Vice President, Marketing Analytics, SapientNitro
By Rick Robinson, Vice President, Marketing Analytics, SapientNitro - 6 inspiring data-driven initiatives
Featuringinitiatives by Netflix, Taxi Stockholm, Alibaba,
McDonald’s, meteolytix and The New York Times
E.U. special: Data in the European context
E.U. goes digital: A reshuffled policy and regulatory agenda
By Leonardo Sforza, Managing Director, Brussels, MSLGROUP
This post is part of our People’s Insights report Data In. Data Out. Transforming Big Data into Smart Ideas.