Introducing People’s Insights Quarterly Magazine Vol 2, Issue 1
Gaurav Mishra, VP of Insights, Innovation & Social, Asia, MSLGROUP Nidhi Makhija, Manager- Insights, MSLGROUP People’s Insights The People’s Insights Quarterly Magazine pulls together insights from...
View ArticleMint.com: People’s Insights Volume 2, Issue 16
What is Mint.com? Mint.com is a free platform that uses gamification and data to help people manage their money. Founded in 2006, Mint currently helps 10 million people manage 17 million financial...
View ArticleTrustCloud: People’s Insights Volume 2, Issue 21
What is TrustCloud? TrustCloud is an online tool that aggregates peoples’ online social and transactional data, crunches it into a TrustScore and creates dynamic TrustCards that people can embed on...
View ArticleUBank’s PeopleLikeU: People’s Insights Volume 2, Issue 24
What is PeopleLikeU? PeopleLikeU is an interactive platform that enables people to compare and benchmark the spending habits of different types of people. The platform was created by Australia’s UBank...
View ArticleIntroducing People’s Insights Quarterly Magazine Vol. 2, Issue 2
In this issue of the People’s Insights Quarterly Magazine, we start off with an overview on how community, technology and data are changing the Future of Money. Then we look at thirteen inspiring...
View ArticleEssay: The Future of Money
How social and mobile technologies are changing the way people earn, manage and spend money What is the Future of Money? Social and mobile networks, and the rich data streams that emerge out of them,...
View ArticleAT&T Building Water Efficiency: People’s Insights Volume 2, Issue 31
AT&T and EDF’s water saving initiative In an effort to maintain their ‘aquaprint,’ AT &T partnered with the Environmental Defence Fund and used data analysis to reduce their water consumption...
View ArticleTap into Big Data – The Transcript of your Reputation
By Frederike den Ottelander, Head of Digital & Social, Netherlands, MSLGROUP As trusted advisors of our clients, we are trusted to build, manage and protect our clients’ reputations. Reputation...
View ArticleSoyez Net sur le Net
In an effort to spread awareness about how much personal information is freely available to the public via social networking sites, the city of Paris tied up with insurer MAIF and the Reputation Squad...
View ArticleBecoming Sweetie
A growing problem Rising internet usage rates and poverty in the developing countries have given rise to a new form of online child sexual exploitation, Webcam Child Sex Tourism. And it’s a growing...
View ArticleClik here to view.
indexSocial
MSLGROUP Espalhe’s Performance & Media Director Leo Carbonell explains the four pillars of the agency’s data analysis tool indexSocial. Background: Helping Guaraná Antarctica become the most social...
View ArticleClik here to view.
Global Youth Wellbeing Index
The Global Youth WellbeingIndex was launched in April by DC-based non-profit organization Center for Strategic and International Studies (CSIS) and the International Youth Foundation (IYF), with...
View ArticleClik here to view.
Right to be forgotten
In a landmark ruling on May 13, the European Court of Justice made it mandatory for internet search engines like Google to remove links to outdated information about European users for privacy reasons....
View ArticleClik here to view.
Big Data, Smart Ideas
By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Whether People-Generated, Social-Generated or Objects-Generated, a phenomenal amount of data is produced every single minute. The more it...
View ArticleClik here to view.
Find actionable insights
By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP Bigger house = bigger maintenance cost, bigger car = bigger fuel cost and bigger pay check = more things to buy. Bigger does not...
View ArticleClik here to view.
Big data’s success: Depends on the ability to find the right data
By Jeff Melton, SVP, Global Technology & Platforms, MSLGROUP The never-ending advancement of technology has exponentially increased the kaleidoscope of structured and unstructured data, which has...
View ArticleClik here to view.
Listening for insights: The versatility of social
by Sarah Wood, Senior Digital Strategist, Salterbaxter MSLGROUP I write this from a whisky pub in a remote location in the Scottish Highlands.The chalk board signs across the bar tempt locals and...
View ArticleData In. Data Out. Transforming Big Data into Smart Ideas
We are delighted to announce our latest People’s Insights report “Data In. Data Out. Transforming Big Data into Smart Ideas.” Data in. Data Out. features seven articles from MSLGROUP and SapientNitro...
View ArticleClik here to view.
Localizing data and insights
by Aruna Handique, Planning Manager, India, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, at a real...
View ArticleClik here to view.
What’s next: How big data can influence consumer behavior
by John Cain, Vice President, Marketing Analytics, SapientNitro by Rick Robinson, Vice President, Marketing Analytics, SapientNitro The work we marketers do – designing products, brands, experiences,...
View Article