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E.U. goes digital: A reshuffled policy and regulatory agenda

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The digital landscape is expanding its outreach across disciplines, industries, practices and borders. It is accelerating changes in our...

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Making the creative leap to data storytelling

By Nidhi Chimnani, Director – Research & Insights, MSLGROUP Alongside the accelerating stream of numbers, content and rich media waiting to be transformed into meaningful patterns and intimate...

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6 Inspiring data-driven initiatives

From generating insights to predicting sales, from safeguarding reputations to driving engagement strategies – with a little bit of creativity, data can play a leading role. Featuring initiatives by...

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AshleyMadison Hack

The number of high-profile cyber attacks – from Sony Pictures’ November 2014 hack to health-insurer Premera Blue Cross’ hack earlier in March 2015 – have been on the rise in the recent past, and seem...

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Case Study: Leveraging data to solve everyday challenges

By Pawel Kocon, PR Manager, MSLGROUP Poland Analyzing pools of data and gleaning insights from it to help clients in their communications is an everyday effort for agency professionals. It’s equally...

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